Most social media platforms use specific advertising to target their markets. For example, Snapchat
will use your location to recommend places to go or things to do. Instagram has a feature where people can pay to have their page advertised and placed on your timeline. They were one of the first people to allow normal people, not just companies to introduce advertising on your page, not just external products. All the typical/mainstream social media site use the search feature to recommend other people to follow or just to view their content, this is a form of free advertising. Facebook tends to recommend friends based on who your current friends have as friends or pages based on your recent google searches. Youtube is owned by Google which is the single most widely used search engine available since Google owns youtube they are able to set up algorithms that contain data from your searches, meaning that the youtube adverts you get will be specifically given to you as they will be similar to things you've been searching recently or from products your recently purchased. When I created my survey about social media the results I was given were what I expected to get, the majority of people used snapchat and Instagram as their primary social media's. Due to this these users are greeted with dozens of adverts each time they launch the application so are always shown information that is fairly relevant to what they are interested in during the day to day life. It was noted that Although Snapchat had the most adverts the content they provided was relevant and often met with better reception than businesses advertising themselves on TV Or YouTube. Many film audiences use social media to get updates about upcoming films, many people tend to follow the movies social media page but also the starts appearing in the movie. Most film companies social media are smaller than the stars pages so tend to post sneak peaks and images from within the film as well as release dates etc, they tend to leave a lot of the advertising to the stars themselves. For example, the Jumanji website has links to not only their social media but links to the stars Instagrams etc, the same is said for the commuter who link Liam's Instagram in his interviews. The audience may be following the cast before the movies comes out so may be drawn to the movie as it stars their favorite actors and actresses, the website creators know this and try to make as much of the attention go toward the social stars posts.
will use your location to recommend places to go or things to do. Instagram has a feature where people can pay to have their page advertised and placed on your timeline. They were one of the first people to allow normal people, not just companies to introduce advertising on your page, not just external products. All the typical/mainstream social media site use the search feature to recommend other people to follow or just to view their content, this is a form of free advertising. Facebook tends to recommend friends based on who your current friends have as friends or pages based on your recent google searches. Youtube is owned by Google which is the single most widely used search engine available since Google owns youtube they are able to set up algorithms that contain data from your searches, meaning that the youtube adverts you get will be specifically given to you as they will be similar to things you've been searching recently or from products your recently purchased. When I created my survey about social media the results I was given were what I expected to get, the majority of people used snapchat and Instagram as their primary social media's. Due to this these users are greeted with dozens of adverts each time they launch the application so are always shown information that is fairly relevant to what they are interested in during the day to day life. It was noted that Although Snapchat had the most adverts the content they provided was relevant and often met with better reception than businesses advertising themselves on TV Or YouTube. Many film audiences use social media to get updates about upcoming films, many people tend to follow the movies social media page but also the starts appearing in the movie. Most film companies social media are smaller than the stars pages so tend to post sneak peaks and images from within the film as well as release dates etc, they tend to leave a lot of the advertising to the stars themselves. For example, the Jumanji website has links to not only their social media but links to the stars Instagrams etc, the same is said for the commuter who link Liam's Instagram in his interviews. The audience may be following the cast before the movies comes out so may be drawn to the movie as it stars their favorite actors and actresses, the website creators know this and try to make as much of the attention go toward the social stars posts.
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