Our  target audience would be looking for content that is less to do with how the film was made and more to do with sneak peaks at the film, or funny interviews with cast and crew, they may also be looking for an interactive element to the website, similar to the temple run knockoff on the Jumanji website. Having the interactive element is also a bonus as it is a big talking point. People within the target audience tend to share funny content with friends, having the comedic/dark humor may incline people to share it. As long as the content that is on the website is not 'cringy' then it is likely to be shared more.
some of the main questions asked will be along the lines of:
Whos the director
Which big celebrities are in the film
When it releasing 

Our main channels of getting information out will be:
Instagram
Twitter
Our website
Snapchat
Facebook
Youtube
Our primary social media will be Instagram and Twitter and posts would be expected every few days, this may only continue up till release week was daily posts will occur with information about the film, everything that you need to know to go and watch the film, the content will be mainly brand generated. An example tweet could be